Emily Pfeiffer
Principal Analyst
Emily serves digital business leaders in her comprehensive coverage of commerce technology. Fueled by her FIRE (flexible, inexpensive, rapid, and easy) vision for commerce tech, she works with brands and retailers to guide their future fit strategies for platform and partner selection and management. Emily’s 20-plus years in digital include leadership at an eCommerce platform, where she was responsible for the marketing, sales, and customer service teams, extensive consulting, and IT management.