Merchandising

Boost your sales and encourage greater customer loyalty through customized and intuitive product placements across landing pages and search results. Create everything yourself in just a few clicks – and without any help from IT.

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How it benefits you

Higher AOV

thanks to targeted promotion

Greater control

intuitive UI for business users

Launch campaigns

quickly to stay ahead of industry trends

Code-free merchandising campaigns

Visual merchandising is one of the most powerful sales levers in physical stores. With FactFinder, you can build merchandising campaigns within minutes - all without any programming knowledge. Include banners, content and other rich media in search results, category pages and landing pages all while highlighting the products you want to sell - the power is in your hands.

Improve SEA campaigns

When a customer reaches your online shop via a Google Ad, FactFinder can dynamically display products, filters and content that matches their keyword. This not only increases the ROI of your SEA campaigns but also makes a powerful first impression on visitors.

Guide customers with expert advice

Guide customers through difficult product decisions via targeted questions, just as a sales associate would do in-store. Each question answered narrows down the results, resulting in a precise pool of recommended products. With Guided Selling, generic, typically non-converting search queries transform into reduced bounce, higher conversion and increased trust.

graphical user interface, text, application

In sessions with Guided Selling, conversion rates jump by more than 50% in some cases and revenue per session goes up by as much as 70%. We see fewer drop-offs and customers make better choices, which means fewer returns. That tells us our Guided Selling tools really help and make shopping easier.

MELANIE GIEBLER

Teamlead Product Management

graphical user interface, text, application, chat or text message

The right content at the right time

Many online shoppers use the shop’s search function to do more than just find products - they also use it to search for general information such as T&Cs, shipping costs, opening times of local stores or advisory content. Redirects can be configured in just a few clicks to send customers directly to the most relevant page in the online shop, instantly creating a more intuitive user experience.

What makes us different?

Onsite marketing has never been easier, faster, or more flexible. Sell what you want, where you want. With an intuitive back-end built for business users, eCommerce teams can influence results and promote products - enhancing the automatic AI-generated results with their expert knowledge.

Case studies

Cooksongold increases online shop conversion rate by 26%

FactFinder is a really powerful tool for us as a small team. 80% of the work is done immediately after installation. This leaves us to focus internally on campaigns based on our unique knowledge of our products and customers.

Jonathan Broadhurst

eCommerce Executive at Cooksongold

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Industry insights

Online visual merchandising is employed to increase key online metrics such as engagement, time on site, conversion rate, and average order value.

Elevate Your Online Store's Appeal: Expert Visual Merchandising Guide & Tips

Virto Commerce: June 21, 2023.

Learn More

Ein lächelnder Mann mit Brille vor Grafiken und einer Schaltfläche, die Lösungen von FactFinder für Online-Shops zeigt.

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Dive into our dynamic demo experience and explore the features of the FactFinder platform that are most relevant to your needs.

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How AI-powered product discovery increases conversions
How you can save time with smart automations

Ready to see FactFinder in action?

FactFinder interface showcasing online shop solutions with product listings and analytics, featuring a customer support representative.

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Increase conversions with AI-powered product discovery
Implement and maintain with speed and ease
Drive efficiencies through AI-powered automations

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Frequently asked questions

Which onsite marketing features does FactFinder have?

FactFinder has the following onsite marketing featuers:
- Display texts, banners, and products in search results (fixed placement or higher ranking)
- Redirects to pages and categories or to other searches
- Guided selling
- Quizzes
- Complete landing pages
- Search box pre-filling with campaign keywords
- Use of recommendation strategies within marketing options (fixed placements/products, upselling, cross-selling, best-selling products, compatible items, etc.)

Quizzes and additional content for landing pages must be added as URLs in FactFinder merchandising campaigns.

Can FactFinder display search results in a way that users are redirected to (pre-filtered) PLPs instead of SRPs?

With our merchandising module, you can create redirect campaigns that let you design PLPs with content like videos, banners, teasers, subcategories, and a specific number of products you want to display.

Is it possible to schedule campaign changes so they are implemented at optimal times without manual intervention?

Yes, you can set campaigns and rules to automatically become active at a specific date and time. You can define them in advance so they start automatically when needed, without manual intervention.

Our Products

Product Discovery