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Personalization

Exceed all expectations with highly dynamic, real-time content that's tailored to each customer. Create 1:1 personalization to delight online shoppers and drive sales with Atlas AI.

Learn about Atlas AI

How it benefits you

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Higher relevance

and better click position across the entire store

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Faster ROI

via higher conversion and customer loyalty

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Cost saving

since no third-party solution is needed

The right product for the right customer

We're all unique and want to be treated that way. While brick-and-mortar stores invest millions in the "one" perfect store layout, eCommerce lets you create the perfect shopping experience per customer based on individual preferences. All without target group segmentation or manual effort, and fully GDPR compliant.

Real-time personalization, already within the first session

Whether a store visitor is new or returning, what matters is the purchase intention in the current session. Our personalization enables your store to immediately adapt to individual click and search behavior. This way, you automatically show the most relevant products, increasing both the average click position and conversion rate.

Wisdom of the crowd: interpreting search queries like a human

A search for "water" doesn't mean watermelon, and when looking for "PS4," you don't mean a PS4 game. People understand this intuitively but can your online shop do the same? With machine learning, you can ensure the context of each query is interpreted correctly. Where other solutions require countless interactions, ours only needs an absolute minimum of learning data to understand your customers.

Finetune your product sorting via user-friendly backend

The automation of AI can be easily combined with your business requirements. For example, you can set a rule to downrank products not available for delivery or place products from the latest merchandising campaigns at the top of the results. We give you unlimited options to align our AI with your sales goals.

What makes us different?

Our Atlas AI delivers faster personalization while requiring less learning data. The AI delivers true 1:1 personalization based solely on unique customer preferences and real-time purchase intent. There's no need to provide cookies, segmentation, collaborative filtering or demographic data. Our unique machine-learning process also improves the overall relevance of your store. Learn how it works here.

Use cases

Use Case

Fashion and accessories

Perfectly tailored results are a great added value for online shoppers in the fashion industry, especially for generic search queries such as "sneakers". Here, attributes such as gender, size and color are the main deciding factors.

Use Case

Online grocery

In online supermarkets, customers repeatedly buy the same brands within a price range, and some have to accommodate intolerances. With personalization, you can significantly speed up grocery shopping.

Use Case

B2B procurement

Different buyers need different product variants. For example, a buyer from a logistics company who enters the search term "carton" is in need of different products than a restaurateur.

Industry insights
Personalization is gold. Retailers and brands should prioritize search results based on what the company knows about the consumer from their historical interactions and/or their determined intent.
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Must-Have E-Commerce Features
Forrester Research, Inc., February 18th, 2022
Learn More
Report available to Forrester clients or for purchase
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Interactive demo video

Dive into our dynamic demo experience and explore the features of the FactFinder platform that are most relevant to your needs.

  • Explore at your own pace

  • How AI-powered product discovery increases conversions

  • How you can save time with smart automations

Get a customized, no commitment platform demo from one of our experts.

  • Increase conversions with AI-powered product discovery
  • Implement and maintain with speed and ease
  • Drive efficiencies through AI-powered automations

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+49 7231 12597 600

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