Sporting goods

Is your online store built to win in eCommerce?

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Win more customers with a seamless shopping experience

In the competitive sporting goods eCommerce market, success isn’t just about selling — it’s about making shopping effortless. FactFinder helps customers quickly find the right gear, compare options with confidence and complete their purchase without frustration, so they choose your store over the competition.

Use cases

How to improve your customer experience

Customer stories

Personal stories from leading shops

FAQs

The most common Q&As

Personalized shopping powered by AI

Shoppers expect search results that match their preferences and intent in real time. Whether they’ve been browsing Adidas gear and need socks or shopping for seasonal essentials like bike helmets in summer and ski helmets in winter, they’ll always see the most relevant products first. With AI-driven product discovery, your store keeps up with their needs — effortlessly guiding them to the right purchase.

Eine Athletin in Sportkleidung springt, um passende Laufschuhe zu finden, unterstützt von FactFinder-Lösungen.

Suchanfrage für Fahrräder mit persönlicher Unterstützung von FactFinder und Auswahl an Fahrradtypen.

Guided selling with pinpoint accuracy

Shoppers researching the best gear for their next game or adventure want confidence in their purchase. Guided Selling acts like an in-store expert, asking the right questions and steering them toward the perfect product. This interactive experience keeps shoppers engaged, reduces drop-offs, increases conversions and helps them make informed purchases with ease.

In sessions with Guided Selling, conversion rates jump by more than 50% in some cases and revenue per session goes up by as much as 70%. We see fewer drop-offs and customers make better choices, which means fewer returns. That tells us our Guided Selling tools really help and make shopping easier.

MELANIE GIEBLER

Teamlead Product Management

Relevant recommendations at the perfect time

A new tennis racket often means new balls too. Our recommendation engine suggests the right products at key moments — whether on the homepage, product page or checkout. This smart, timely approach increases basket size and makes shopping effortless for customers while boosting your sales.

Anzeige eines Online-Shops von FactFinder mit Tennisracket und empfohlenen Zubehörartikeln wie Ball, Kappe und Wasserflasche.

Learn how leading sporting goods retailers use FactFinder

Case Study
B2C

Bergfreunde and FactFinder have been a team for 12 years

The switch from the store system's standard search function to FactFinder's AI-driven solution marked a decisive step in the company's development. Find out how Guided Selling helps mountain sports fans to find exactly the right products for their next tour out of a large selection.

Case Study
B2C
B2B

Kübler Sport boosts conversions by 35% with better product discovery

Kübler Sport aimed to simplify product discovery and reduce abandoned purchases. Switching from Elasticsearch to FactFinder made all the difference. “Customer frustration has significantly decreased, and we continue to receive positive feedback both externally and internally,” says Marvin Wagner, Online Marketing & eCommerce Manager.

Case Study
B2C

Conversion rates rise and bounce rates drop for DIY giant

conversion via search and -50% bounce via guided selling campaigns. "We're surprised at how quickly the switch has been reflected in our sales figures."

customer / success stories

Ready to see FactFinder in action?

FactFinder interface showcasing online shop solutions with product listings and analytics, featuring a customer support representative.

Get a customized, no commitment platform demo from one of our experts.

Increase conversions with AI-powered product discovery
Implement and maintain with speed and ease
Drive efficiencies through AI-powered automations

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Trusted by 2,000+ online shops worldwide

Frequently asked questions

What does FactFinder cost?

Our pricing is based on the modules you activate, your monthly searches and the channels you need. To get the most accurate estimate, fill out the form on our pricing page, or contact us for a personalized consultation.

How can FactFinder be integrated into my online store?

FactFinder offers three integration options to fit your needs: API integration for full control with JSON data responses, WebComponents for seamless UI integration with automatic result rendering, and connector integrations for simplified data export and front-end implementation. Each method ensures a smooth setup. Visit our integration page to find the best fit for your store.

What else does FactFinder offer that can benefit my business?

FactFinder enhances your eCommerce platform with AI-driven personalization, advanced site search, intuitive navigation, dynamic merchandising and more. See how it works — schedule a demo to explore the platform in action.

Our Products

Product Discovery