Geo

Bridge the gap between online and physical, connect shoppers to nearby products and unlock your local power. The Geo module transforms your multichannel business into a seamless omnichannel experience.

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How it benefits you

Greater control

of inventory and costs

Incremental revenue

with in-store visits

Competitive edge

over online pure players

Expand your revenue radius with multi-location search

Don't limit results to just one pre-selected shop and risk a sale. It could be that certain products might not be in stock at that time or unavailable for local pickup. Geo enables viewing products from multiple nearby locations at the same time.

Several fulfillment options for individual needs

The popularity of lockers, curbside pickup, and click & collect confirms shoppers want options when choosing how and when they receive their goods. Geo enables your shop to easily adapt to visitors' preferences, delivering more choices, less or no shipping costs, easier returns, and purchase confidence.

Find their perfect match with distance-based ranking

You know price, availability, and popularity to be key factors in ranking products within the search results. But so is local proximity. With Geo, you can use the distance of a product to the user as an additional deciding criteria. The closer the item is to the user, the higher it is in the results.

Think global, act local with targeted merchandising

Refine your digital marketing campaigns to connect with local shoppers and drive traffic to your physical stores. Whether it's a local sales event, seasonal offers, or regional specialties, consumers respond better to hyper-targeted campaigns than mass marketing.

What makes us different?

Geo breaks the limits of how geolocation is used in eCommerce. Where most solutions use location only as a search accessory, Geo is a standalone, complete module that goes beyond the traditional to offer you more precise ways to customize the user experience.

Industry insights

65% and 63% of US and UK online adults, respectively, say that real-time in-store inventory is an important feature for a retailer’s website. And 44% of US online adults seek information about product availability online before purchasing offline; 33% are less likely to visit a store if its in-store inventory is not available online.

Must-Have E-Commerce Features

Forrester Research, Inc., February 18th, 2022

Learn More

Report available to Forrester clients or for purchase

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