Better search and product discovery

By understanding the meaning behind natural, conversational queries, this approach connects intent to relevant products — even without keyword matches. It helps avoid zero results, reduce frustration, and capture more sales.

Ensure customers find the right product or information at the right moment, from size guides and return policies to blog posts and how-to articles. Content search brings helpful, inspiring content into the discovery experience to build confidence and keep customers engaged.

Control which products appear first with flexible boost & bury rules that align search results with your business goals. Promote high-margin items, prioritize specific brands or downrank sold-out products, all while keeping results relevant to your customers.

Harness the power of large language models (LLMs) to generate high-quality synonym rules in bulk. GPT Synonyms Automation suggests relevant terms based on your catalog, helping you reduce zero results, improve findability and save hours of manual work — all with just a few clicks.

Test and compare different strategies to see what truly drives results. With built-in A/B testing and analytics, you can optimize product discovery based on real customer behavior, not guesswork. Confidently roll out changes that boost conversions, reduce bounce and support your business goals.