AI Guided Selling

Help shoppers find the right products with interactive, AI-powered advisors. Campaigns are ready in seconds and easy to fine-tune, so buyers get the guidance they need to decide faster and with confidence.

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How it benefits you

Save 80% of time

by automating campaign creation

Less bounce, more sales

by matching products to shopper needs

Stay in control

with no chatbot errors or dead ends

Confidence in professional advice

Just like an expert in-store assistant, your shop can ask the right questions, tailor results to each shopper and guide them to the ideal product. The difference? It's fully digital, instantly generated and easy to adapt. So, you get all the benefits without the manual work.

Let AI do the heavy lifting

Powered by large language models, AI Guided Selling turns your product data and search terms into fully structured advisor flows, complete with natural-language questions and dynamic filters. No coding, no blank canvas, no getting stuck in setup. Just 80% time saved and campaigns ready to scale.

Targeted shopping, not a haystack search

With thousands of similar products, choosing the right one can feel overwhelming, whether in B2C or B2B. Instead of endless scrolling and second-guessing, shoppers get a guided path to the options that truly match what they need. A search for “jackets,” for example, quickly narrows down to results based on gender, activity and weather.

What makes us different?

We’ve spent nearly 20 years refining AI-driven product discovery, long before it became a buzzword. AI Guided Selling builds complete Q&A campaigns in seconds using your product data, but you stay in control. You can adjust tone, logic and content with no programming needed. It’s smart automation powered by your expertise, designed for real-world performance, not hype. Learn more in our blog.

See AI Guided Selling in action in our demo video

Case studies

In sessions with guided selling campaigns, conversion rates jump by more than 50% in some cases and revenue per session goes up by as much as 70%. We see fewer drop-offs and customers make better choices, which means fewer returns. That tells us this really helps to make shopping easier.

Melanie Giebler

Teamlead Product Management

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Guided selling campaigns work very well – almost always cutting the bounce rate on the corresponding results page. These campaigns are also a great way to show our product expertise online, interact with customers and respond to them even better.

Jan Kessler

Managing Director for eCommerce

READ CASE STUDY

Use cases

Better support for B2B buyers

Extensive assortments and product variations can make decision-making difficult, even for professionals. AI Guided Selling simplifies the process with step-by-step support, helping buyers find the right fit while taking some pressure off your support team.

Finding the perfect gift

When shoppers don’t know where to start, a guided gift finder points them in the right direction. It takes the stress out of choosing, makes the experience more enjoyable and keeps your shop top of mind the next time an occasion comes around.

Reduce bounce from broad searches

Generic queries like “shoes” or “phone” often return too many results. Filters help, but only when shoppers know what they’re looking for. AI Guided Selling steps in earlier — offering direction from the first click to improve engagement and boost conversions.

Simplify complex purchases

Big-ticket items come with big decisions. Whether it’s a TV or a new floor, digital advisors give shoppers the clarity they need to choose confidently. So, they’re happier with what they buy and less likely to return it.

Ready to see FactFinder in action?

FactFinder interface showcasing online shop solutions with product listings and analytics, featuring a customer support representative.

Get a customized, no commitment platform demo from one of our experts.

Increase conversions with AI-powered product discovery
Implement and maintain with speed and ease
Drive efficiencies through AI-powered automations

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+49 7231 12597 600

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Product Discovery