Guided Selling

Guide online shoppers to the right products with ease. Set up interactive, intuitive advisor functions in just a few clicks to boost conversions and reduce drop-offs.

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How it benefits you

-50% bounce rate

for sessions using Guided Selling

Higher revenue

with targeted, personalized user guidance

Differentiation

from competitors with expert digital advice

Confidence in professional advice

Guided Selling works like a retail sales associate, only fully automated and digital. Your online shop asks specific questions about the product, tailors the selection to individual needs and helps customers make the perfect purchase decision.

More conversions, higher customer retention

Do you sell complex, expensive products where customers need reassurance? Or do you want to boost conversions from generic searches that bring a lot of traffic? Guided Selling turns undecided visitors into satisfied, returning buyers.

Targeted shopping, not a haystack search

In seconds, your customers can narrow down huge result lists to a small, manageable set of the most relevant options. With Guided Selling, searching for "jackets" would yield products that match gender, activity and expected weather.

What makes us different?

Guided Selling seamlessly integrates at any stage of the customer journey, whether it's a search query, filter click or category entry. This ensures you provide the right advice at the right time. Our user-friendly backend, designed for business users, lets you quickly and easily implement the Q&A process and enrich it with graphics – no programming or IT knowledge needed.

Case studies

We wanted to replicate the consultation that we know from retail for our customers online. We know that we have an incredible number of products in some categories. And I'm sure that advice is particularly useful for beginners and newcomers.

Melanie Giebler

Teamlead Product Management

read case study

Guided selling campaigns work very well – almost always cutting the bounce rate on the corresponding results page. These campaigns are also a great way to show our product expertise online, interact with customers and respond to them even better.

David Büschler

Online Marketing Manager

READ CASE STUDY

Use cases

Effective B2B guidance

B2B shops often have extensive product assortments with countless variants, making it challenging even for professional buyers to choose the best options. Guided Selling offers clear direction and reduces support requests to your customer service team.

Optimize high-bounce searches

Generic search queries like “shoes” in a fashion shop or “phone” in an electronics shop often yield overwhelming results. While filters help narrow down choices, they require precise purchase ideas. Targeted online advice boosts your conversion rate by guiding customers through their initial search.

Selling complex products made easy

For high-priced, complex products like grills, laminate flooring or TVs, Guided Selling is essential. It enables customers to make better decisions faster, boosting satisfaction and reducing return rates.

Ready to see FactFinder in action?

FactFinder interface showcasing online shop solutions with product listings and analytics, featuring a customer support representative.

Get a customized, no commitment platform demo from one of our experts.

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