Challenge
Before FactFinder, Fitstore24 struggled with its external site search solution: “Due to the traffic and the higher demands, it was no longer adequate. There was a lack of elementary functions, such as navigation. There was no way to display the category pages from a search, and we had problems mapping all the automatic optimizations, for example, according to stock levels or delivery times.” Fitstore24 has an extensive range of filters and combinations and “the old search didn’t have the capacity to map all of them correctly.”
As a cycling specialist, it’s crucial for Fitstore24 to handle technical data in bike searches. For example, customers often look for specific features like battery or frame size, or parts such as a “suspension fork,” with Fitstore24 managing around 10,000 items updated hourly. At the time, the pandemic-induced shortages made delivery time the most crucial filter. This emphasized the need for up-to-date search data to avoid customer frustration, but their external solution couldn’t keep up.
“Since we work with manufacturers’ article numbers, and they are very different, we constantly had to struggle with bad article number search results.” The inability to use regular expressions compounded the issue, leading to incorrect results even when searching for specific article numbers. This, combined with poor mobile usability, hampered the customer experience. Executing consultant campaigns was “absolutely impossible,” and analytics were severely limited.