B2BB2CSporting Goods

Kübler Sport boosts conversions by 35% with better product discovery

Key results

35% increase in conversions

with intelligent search and navigation

Improved shop performance

and greater visibility in search engines

Flexible campaign management

and ranking control with an intuitive UI

Meet Marvin Wagner

Online Marketing & eCommerce Manager

Marvin wears many hats at Kübler Sport, handling everything from search engine marketing to improving the online shop’s features. Alongside his team, he fine-tunes search, navigation and merchandising to make shopping easier and more effective. His focus is on using data to continuously improve the digital customer journey.

Kübler Sport has been a trusted name in sports equipment for over 35 years. Their customers range from schools and sports clubs to fitness studios, therapy centers and private shoppers. With nearly 14,000 high-quality products, they also offer full-service support for sports facility planning, equipment installation and maintenance. Visit their online shop.

Banner showing screenshots of Kuebler Sport with number of visitors and share of search users.

Challenge

Kübler Sport serves a diverse mix of B2B and B2C customers, each with unique needs. “Our biggest challenge is making our wide range of products easy to find while ensuring search is intuitive and efficient for every audience,” says Marvin. Their previous search solution (Magento’s built-in Elasticsearch) didn’t deliver the expected results. Even internal teams struggled to find products in the shop. Optimizing search results required extensive technical effort, and when they did invest resources, another issue arose: performance. “Increasing configuration complexity led to long loading times, which was a major problem for the user experience,” Marvin recalls.

Solution

To give every customer a fast seamless shopping experience while saving valuable resources, Kübler Sport’s eCommerce team turned to FactFinder. “Our goal was to reduce customer frustration and prevent abandoned purchases,” says Marvin.

They started by integrating the core functionality of FactFinder’s AI-powered product discovery solution. “Implementing search in the frontend was manageable for our developers thanks to the well-documented API,” Marvin explains. He also praises the technical support: “We get quick responses with solution-oriented approaches. We feel well supported.” Some challenges arose due to specific requirements of their shop system but were quickly addressed.

After launching search, filters, suggestions and navigation, the team activated FactFinder’s merchandising module to further enhance the user experience. “We now display content banners directly in search suggestions making our services more visible to customers,” Marvin shares.

FactFinder increased our conversion rate by an average of 35%. Customer frustration has significantly decreased and we continue to receive positive feedback both externally and internally.

Marvin Wagner

Online Marketing & eCommerce Manager at Kübler Sport

Results

How has the new product discovery solution impacted Kübler Sport’s business? “Very positively,” says Marvin. “FactFinder increased our conversion rate by an average of 35%.” This was the first noticeable effect, as online shoppers quickly embraced the improved search and navigation. “Customer frustration has significantly decreased, and we continue to receive positive feedback both externally and internally,” he shares.

Search results and category pages now display more relevant products while loading noticeably faster. This performance boost not only improves the shopping experience but also helps Kübler Sport gain greater visibility in search engines.

The intuitive backend has also made daily operations more efficient. Instead of spending time on complex search configurations, the eCommerce team can adjust product discovery with just a few clicks — whether setting ranking rules, defining synonyms or running search-driven campaigns. “It’s simply fun working with FactFinder,” Marvin adds.

Advantages of FactFinder compared to an open source search solution

Intelligent search algorithms refined for over 20 years

Proven increase in conversion rates through A/B tests

Planned time and cost instead of unpredictable development costs

Minimal IT resource commitment

Predefined modules for merchandising, personalization, recommendations and more

Intuitive user interface designed for business users

Dedicated support and consulting

Future-proof technology through regular updates

Kübler Sport's favorite features

Search
Merchandising
Analytics
Personalization

Of Kübler Sport’s 140,000 monthly visitors, nearly 50% use the search function — an exceptionally high percentage that highlights its impact on revenue in sports eCommerce. FactFinder delivers fast, reliable search results, whether customers enter single keywords or complex long-tail queries. “The algorithm is highly sophisticated,” Marvin emphasizes. “It’s error-tolerant and recognizes linguistic similarities, which is incredibly useful for our customers.” For example, if a customer wants to buy a kettlebell but types “Cettelbel,” the search still returns relevant products. Thanks to built-in synonyms, kettlebells even appear when shoppers search for “Kugelhantel.” In the backend, Kübler Sport’s eCommerce team can see exactly how search results are generated and make targeted optimizations. “Before, we had little visibility into what was happening behind the scenes. FactFinder’s transparency is a huge advantage for us.”

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Merchandising

A visually engaging shopping experience isn’t just important for private shoppers — it also matters for B2B customers, who make up the majority of Kübler Sport’s audience. With FactFinder’s merchandising module, the eCommerce team can easily promote products and services through banners on search results pages, redirects to expert guides and curated brand pages with a consistent look and feel. Best of all, they don’t need IT support or coding skills. “Setting up campaigns is very intuitive and easy to understand,” says Marvin. Next, Kübler Sport plans to introduce Guided Selling with FactFinder. Just like an in-store salesperson, the online shop will ask customers specific questions about what they need and offer clickable answer options. This will help showcase Kübler Sport’s expertise, simplify the customer journey and make purchasing decisions easier.

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Analytics

With FactFinder’s analytics tools, Kübler Sport can easily evaluate both search performance and product engagement. This allows the team to spot trends, uncover missed revenue opportunities and make targeted optimizations. As a former SEO specialist, Marvin finds these insights particularly valuable. “We can now extend our web analytics from external channels to our own shop, giving us a complete picture of the customer journey.” For example, if “volleyball” is frequently searched, the team can enhance the results and related categories with expert guides. This improves the shopping experience and boosts search engine visibility.

Personalization

Feature coming soon

Kübler Sport is taking the shopping experience even further with AI-driven product recommendations. These personalized suggestions will be based on each customer’s behavior — not just past purchases, but also search activity and product interactions. This means shoppers will see products that truly match their needs, including items they might have overlooked or forgotten — whether it’s alternative options or complementary accessories. “Personalization is especially exciting for us,” says Marvin. “On product detail pages, we want to display targeted cross-sell and upsell recommendations to make product discovery even more tailored.”

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What's next

With improvements in conversion rates, performance and efficiency, the integration of FactFinder has been a clear success for Kübler Sport. “We’re definitely satisfied,” says Marvin. But the journey isn’t over. According to Marvin, there’s still plenty of potential to unlock. Kübler Sport takes a systematic, data-driven approach to analyzing and optimizing the customer journey — every change is carefully evaluated and tested. Next on the roadmap: Guided Selling and personalized recommendations. “With FactFinder, we have a partner that continuously evolves. The combination of smart technology and analytics is opening up entirely new possibilities for us,” concludes Marvin.

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Product Discovery

B2BB2CSporting Goods

Kübler Sport boosts conversions by 35% with better product discovery

Key results

35% increase in conversions

Improved shop performance

Flexible campaign management

Meet Marvin Wagner

Online Marketing & eCommerce Manager

Challenge

Solution

Results

Advantages of FactFinder compared to an open source search solution

What's next

Learn how leading retailers use FactFinder

Ready to see FactFinder in action?

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