Disrupt or be disrupted: How to harness the power of AI in eCommerce and search

With Kristie Collins, CEO at FactFinder

The end of a pandemic, wars, economic recessions, and the rapid advancement of AI has completely disrupted how people find and purchase goods. eCommerce has gone through a period of intense change over the last 12 months, and this has impacted not only businesses, but every corner of society. As the world adapts, businesses are propelled into uncharted territory. Success hinges on either leading disruption or falling victim to it. The ability to harness innovations like AI has never been more important in driving growth. In this session, we'll delve into the strategies for effectively navigating this disruption using AI-powered product discovery and search technology.