Challenge
Gustav Ehlert carries a complex B2B assortment of nearly 20,000 products. To streamline the ordering process, it’s crucial for customers to easily find all the products they need for their specific applications, in the right size and material. “Nearly every customer uses the onsite search function,” Philipp notes. However, the previous search solution, based on Solr, did not deliver the desired performance because it only worked with simple text comparisons.
For example, searching for "vacuum seal bags" instead of the synonym "meat bags" would fail to yield the desired results. “Shoppers always received search results, but in 90% of the cases, it wasn’t what they were looking for,” Philipp explains. This led to numerous support queries, which had to be resolved over the phone or via chat – far from ideal for an online shop. The solutions in use at the time could not address these issues, prompting Philipp to adopt FactFinder’s product discovery platform.