Lina-Marie oversees REIFF’s online shop, managing the planning, implementation, and success of all eCommerce projects. She coordinates technical agencies and internal departments like product management and marketing. In her daily work, she uses FactFinder to improve search and check store performance across their extensive product range.

REIFF Technische Produkte GmbH is a family-owned company with over 110 years of expertise and one of Germany's largest technical product suppliers. Specializing in drive, sealing and profile technology, it operates across eight locations and an online shop with over 90,000 items. As a partner to the industry, REIFF provides comprehensive services and customized solutions, ensuring strong customer focus throughout the value chain. Visit their online shop.

Solution

Following an upgrade to their shop system, the eCommerce managers turned to FactFinder due to its capabilities and best-in-class B2B eCommerce features. The Product Discovery module offers business buyers an intuitive search experience, supporting everything from EAN and category searches to complex, long-tail queries. Its smart suggest feature predicts relevant products, categories and content, and displays them directly in the search box - leading buyers from homepage to the desired page faster. Behind the scenes, FactFinder provides stability, capable of handling 100+ million data records while maintaining response times as quick as 6 milliseconds.

Advantages of FactFinder compared to an open source search solution:

• Reliable search algorithms that have been refined for over 20 years
• Proven increase in conversion rates through A/B tests
• Planned time and cost instead of unpredictable development costs
• Minimal IT resource commitment
• Predefined modules for Merchandising, Personalization, Recommendations, etc.
• Intuitive user interface for business users
• Personal support and consulting
• Future-proof through regular updates

Results

Today, both the team and customers enjoy a better workflow and less complexity. A range of B2B eCommerce features accommodate the buying preferences of each customer, ensuring a personalized experience. Search performance on REIFF’s online shop has seen a notable improvement even with their extensive inventory - results and suggestions load quickly on the frontend. Lina-Marie can now easily implement requests from other departments, like adjusting product sorting or creating new filters and synonyms, all without IT thanks to a user-friendly backend. And if she does need assistance, the Service Desk is happy to help. “Every one of my requests is answered quickly and competently. I am very satisfied with the support.”