Challenge
Repeat purchases common in the tobacco and indulgence goods industry. Many customers know exactly what they want and expect a quick, seamless search for their preferred products or brands. On the other hand, new customers often seek inspiration and need an easy way to explore a wide product range. Tabakguru’s previous search system struggled to meet these needs.
The old solution lacked the flexibility to customize or prioritize product sorting. This made it challenging to highlight popular products or move out-of-stock items out of focus. Even well-known search tools used before fell short. “With other solutions, we achieved about 80% of the desired result quality — but the final 20% makes all the difference for our customers,” explains Helmut.
To meet these high standards and create a better shopping experience, Tabakguru needed a more advanced solution that could not only handle their growing online traffic but also improve it.
Following a detailed evaluation and a recommendation from their eCommerce partner amiconsult, Tabakguru selected FactFinder as their product discovery solution. “FactFinder is known as a high-end product — it’s like the Ferrari of search engines,” says Helmut.